As Millennials look for employment in these difficult economic times, they may find that their body art is making their task harder. According to a study published in June by the Journal of the American Academy of Dermatology, about half of people in their 20s have either a tattoo or a body piercing other than earrings. Yet, a 2007 survey by career publisher Vault.com found that of 468 employers from a range of industries, 85% said body art reduces the chances of employment.
What’s the Big Deal about Body Art?
For one thing, despite its current popularity, many employees in the non-Millennial age group grew up during a time when the only people who had tattoos were sailors, bikers and prisoners. It tends to be associated by those employees and by older customers with risk-taking and making poor or impulsive lifestyle choices.
Because of such attitudes, many organizations feel that body art endangers a good customer experience and have begun forbidding it in dress code policies. Some employees have challenged such policies in court, as in the case of Cloutier vs. Costco Wholesale Corp.
Kimberly Cloutier sued Costco for religious discrimination because she claimed Costco’s no facial jewelry dress code forced her to abandon a religious practice of the Church of Body Modification. Cloutier had multiple earrings, four tattoos, and, after she was hired, multiple facial piercings. Costco’s policy, however, prohibited any facial jewelry with the exception of earrings. The court found that allowing facial jewelry and piercings to the extent of Cloutier’s would be an undue hardship on Costco because of potential customer reaction that could hurt Costco’s image.
Many Millennials reject what they consider to be old-school discriminatory attitudes. As one Millennial put it in a recent blog, “My body art is a part of me. Take me as I am or leave me the hell alone! Why should I change how I express myself just to be accepted?”
They argue that Corporate America’s ‘conform or be rejected; take it or leave it’ attitude will result in less creative, energetic employees being hired. Yet, as we see from the Vault.com survey, an overwhelming majority of employers are willing to take that risk.
Meeting in the Middle
First, it is a fact that many organizations, particularly the entertainment industry, are becoming more body art-friendly. Others tolerate if not embrace it. In organizations which allow telecommuting or in which face-to-face customer contact is limited, a certain tolerance for such forms of self-expression by young employees may be seen as a small price to pay for the talent, energy and enthusiasm they bring to the table.
For organizations with lots of customer contact, Millennial employees should be willing to cover tattoos and piercings that customers and older co-workers may find offensive. Such an accommodation speaks to whether their career goals are sufficiently important to them to make such a sacrifice.
A Sensible Solution
Common sense dictates that employers formulate clear, reasonable policies concerning body art and communicate those policies to their employees. Discrimination cases so far also point to the need for employers to specify how/why dress code restrictions affect performance.
One policy that seems like a good template for others to follow in formulating their own policy includes the following provisions:
“Factors used to determine if jewelry and tattoos pose a conflict with the job or work environment will include, but not be limited to:
- Safety of self or others
- Productivity or performance of tasks
- Perceived offense on the basis of sex, race or religion
- Community norms
- Customer complaints
“If a potential conflict is identified, the employee will be encouraged to identify an appropriate solution…An environment of mutual cooperation is the company’s goal.”
As Baby Boomers retire and Gen Xers and Millennials take over the management of organizations, body art may become much more acceptable. But for now, respect, both for individuals and community norms, will help employers attract Millennials without offending customers and older workers.